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Practice management built for Indian CAs

Client onboarding (KYC + DSC), monthly retainers, GSTR / TDS / ITR deliverable tracking and team workflow — without forcing you to leave Tally.

14-day refund · GST-ready · Free forever for solo professionals

What you get

  • Client onboarding with PAN/GSTIN live verification
  • Monthly retainer billing on the 1st of every month
  • GSTR-1 / 3B / 9, TDS, ITR deliverable tracker per client
  • Tally sync for invoices and receipts (Business plan)
  • DSC / DPIN expiry calendar with reminders
  • Team workflow: junior CA → manager → partner
  • Client portal with document drop-zone (PAN, AOA, MOA, etc.)

Built for ca firms, not "all SMBs"

Generic CRMs make you bend to them. Pravah bends to how ca firms actually work.

Deliverables that don't slip

Filing calendar with status per deliverable, per client. Auto-WhatsApp the client when their input is overdue.

Retainers, paid on the 1st

Recurring invoices auto-bill on the 1st. UPI mandates collect without you lifting a finger.

Client data, audited

Every read of a sensitive field (PAN, GSTIN, bank) is logged. 2FA required for partners. DPDP Act compliant out of the box.

Pravah vs the alternatives

Honest comparison. Update us at hello@pravah.app if anything's outdated.

FeaturePravahRefrensZohoWhatsApp + Excel
PAN / GSTIN live verification
Recurring monthly retainers
GSTR / TDS / ITR deliverable trackerManual
Tally sync
Audit log on sensitive reads
Junior / Manager / Partner rolesLimited
ROI Calculator

See what Pravah is worth to you

Adjust the sliders to match your business — numbers update live.

₹50,000

What a typical project / engagement is worth

8 #

How many billed projects in a typical month

10 h/wk

Quoting, invoicing, follow-ups, paperwork

₹2,500/mo

Add up your current invoicing, scheduling and CRM bills

Estimated monthly value
₹34,034
= 34.1× the cost of Pravah Pro
Hours saved / month24 h

Worth ₹19,200 at ₹800/h

Faster collections+40%

Pulls ~₹13,333 of cash forward each month

Tooling savings₹1,501

Replaces invoicing + scheduling + CRM (Pravah Pro ₹999/mo)

Start free — no card required

Calculations are estimates based on benchmark data from Indian service businesses.

Our 3-partner firm runs 220 clients. Pravah's deliverable calendar is the only reason we stopped using Excel + WhatsApp for monthly compliance.

CA Vikas K.

Partner, KMS & Co., Pune

Simple, India-first pricing

One platform. Zero chaos.

Run your entire client lifecycle — leads, proposals, invoices, contracts, payments — for less than the cost of a single client lunch.

Free

Run your business, no card needed.

₹0forever

Solo founders, freelancers and side-projects getting started.

Start free
  • 3 · clients
  • 10 · invoices / month
  • 3 · proposals / month
  • 1 · team seats
  • 50 · whatsapp messages / month
  • AI tokens / month
  • 1 GB · file storage
  • GST invoicing & UPI
  • Digital contracts
  • Workflow automations
  • AI assistant
  • API access
  • White-label client portal
  • Custom domain
  • Tally sync
  • Priority support
  • Remove Pravah branding

Starter

For growing businesses winning their first 100 clients.

₹499/ month

Small businesses, solo professionals and growing teams.

Choose Starter
  • 500 · clients
  • Unlimited · invoices / month
  • Unlimited · proposals / month
  • 2 · team seats
  • 500 · whatsapp messages / month
  • AI tokens / month
  • 5 GB · file storage
  • GST invoicing & UPI
  • Digital contracts
  • Workflow automations
  • AI assistant
  • API access
  • White-label client portal
  • Custom domain
  • Tally sync
  • Priority support
  • Remove Pravah branding
Most Popular

Pro

Everything an established business needs to scale.

₹999/ month

Established businesses, studios and growing agencies.

Choose Pro
  • Unlimited · clients
  • Unlimited · invoices / month
  • Unlimited · proposals / month
  • 3 · team seats
  • 2,000 · whatsapp messages / month
  • 1M · ai tokens / month
  • 25 GB · file storage
  • GST invoicing & UPI
  • Digital contracts
  • Workflow automations
  • AI assistant
  • API access
  • White-label client portal
  • Custom domain
  • Tally sync
  • Priority support
  • Remove Pravah branding

Business

For agencies and firms that want their own brand.

₹2,499/ month

Agencies, multi-photographer studios, CA/CS firms.

Choose Business
  • Unlimited · clients
  • Unlimited · invoices / month
  • Unlimited · proposals / month
  • 10 · team seats
  • 10,000 · whatsapp messages / month
  • 1M · ai tokens / month
  • 100 GB · file storage
  • GST invoicing & UPI
  • Digital contracts
  • Workflow automations
  • AI assistant
  • API access
  • White-label client portal
  • Custom domain
  • Tally sync
  • Priority support
  • Remove Pravah branding

Enterprise

Custom limits, dedicated support, and embedded finance.

Large organisations and platforms reselling Pravah. Get unlimited everything, dedicated success manager, SSO/SAML, custom SLAs, and access to our embedded-finance roadmap (invoice factoring, lending).

Unlimited seatsSSO / SAMLCustom SLAsOn-prem / VPC optionEmbedded finance
Contact sales

Prices are exclusive of 18% GST. Annual billing saves ~17% (priced as 10× monthly). Cancel or downgrade anytime.

Questions, answered

Does Pravah file GSTR for me?+

Pravah generates the GSTN-format JSON. You upload it to the GST portal in two clicks (or use a connected GSP).

How does the partner-level review work?+

Each deliverable can require partner sign-off before being marked complete. The audit trail is immutable.

What about my legacy clients on Tally?+

Tally sync (Business plan) pushes Pravah invoices into Tally and pulls back receipt vouchers, so your accountant's workflow stays intact.

Is there an articleship feature?+

Articles can be added as Members with limited permissions and time-tracked against client matters.

Ready when you are.

Free to start. Upgrade only when your business needs it. Cancel anytime.

Start free